Wednesday, November 19, 2008

Golightly and New York



Golightly loves New York. It is the city that calls us the most and provides us daily inspiration for making hats. Indeed, three out of five people who ring into our Taos studio live there. Most of our NYC callers have seen our ad with the little hat illustration in the pages of The New Yorker. On the phone, we mentally note apartment locations in relation to our own favorite address, 215 West 88th Street, home to friends who graciously let us stay when we come to New York on cashmere business.

We visited there in March one year and were pleased at the bitter cold that punctuated our week in the city. On an especially cold day, we met with our advertising rep at The New Yorker. The timing was perfect as we just happened to be there as many workers, faces flushed with cold, returned to their desks after lunch. As we were introduced around, our suitcase of cashmere hats, scarves and arm warmers became the center of attention. After selling a few hats from our rep’s desk, we walked the halls and in less than an hour sold most of the contents of the suitcase. We also had an unexpected visit with the publisher, Louis Cona, whom everyone called Lou. He warmly invited us to conduct a more formal sales event for the people who work at The New Yorker as well as the entire Condè Nast building, which we did on another trip to NYC, and it was wonderful. Lou has a Golightly Cashmere Watch Cap in black.

New York is still calling, despite the deep freeze around its financial heart. And we're grateful. We’re thankful that our business of making and selling the finest cashmere hats in the world is recognized as worthy of New York's ever-discerning dollars. We are thankful we are known for quality above luxury, function above style, although all of those attributes are built into every Golightly product. Our thick warm hat will outlast a closet of the newest, most technologically-forward winter gear. And we're grateful the reason is so simple: there will never be a warmer, better fiber than cashmere. And never a better NYC winter hat than the Golightly Cashmere Watch Cap.

Thank you, New York. Talk to you soon!

1 comment:

Unknown said...

Hey Ladies,
New York misses you. We are back from all over and because they are fixing the roof our apt. is cold. Hence the Golightly red performance hat on my head as I type. Thank God for this hat. It was so cold last week we had to wear them to bed. We had a great 50th B-day party here for me and the house was warmed by all the kids running around.
When are you coming back this way?
love Kevin and Erin