Thursday, July 17, 2008
Lellow
The color Lellow, says Rohnin the 4-year-old, is this year's best. He is mine and his preference for Double L's is the star of my eye. How about a gold cape in cashmere for the little genius? Lellow it is in 2008.
Golovelily
People often ask if the name Golightly is derived from a one Miss Holly Golightly of Breakfast at Tiffany’s. Surely, they say, the timeless Audrey is the inspiration here. Or is it the brilliant Capote? My answer is that “Golightly” is a slant toward the latter and a nod to the former but ultimately, a cheer for the cashmere goods we make and the company we are.
In naming ourselves, I was following the inspiration of the ever-so-odd but somehow perfect name, The Vermont Bird Company. But really, what does cashmere have to do with birds? I thought we should be more specific and descriptive and made numerous logos of the name, “Heavy Cashmere.” Somehow, though, (duh), it seemed too “heavy” a name. So, I thought of the most pleasing consonants and syllabic combinations known to language. I wanted a mantra worth remembering.
Arguably, I thought, Hallelujiah is a superior word. When your lips together with your breath move to pronounce Hal-le-lu-jiah, the exercise is naturally yogic, drawing from the lower diaphram to push the H’s and Ls out। Saying Hal-le-lu-jiah is actually good for your health. It clearly does not have the same reasonance or spiritual effect as, say, the word “doorknob.” I thought of the double l’ed words like Lilac, Lily, Lolly, Lovely, Likely, and, lastly: Lightly. Together with “Go,” the word “Golightly” assumes a sound and meaning worth something. So there we have it. Golightly Cashmere it is.
You like?
In naming ourselves, I was following the inspiration of the ever-so-odd but somehow perfect name, The Vermont Bird Company. But really, what does cashmere have to do with birds? I thought we should be more specific and descriptive and made numerous logos of the name, “Heavy Cashmere.” Somehow, though, (duh), it seemed too “heavy” a name. So, I thought of the most pleasing consonants and syllabic combinations known to language. I wanted a mantra worth remembering.
Arguably, I thought, Hallelujiah is a superior word. When your lips together with your breath move to pronounce Hal-le-lu-jiah, the exercise is naturally yogic, drawing from the lower diaphram to push the H’s and Ls out। Saying Hal-le-lu-jiah is actually good for your health. It clearly does not have the same reasonance or spiritual effect as, say, the word “doorknob.” I thought of the double l’ed words like Lilac, Lily, Lolly, Lovely, Likely, and, lastly: Lightly. Together with “Go,” the word “Golightly” assumes a sound and meaning worth something. So there we have it. Golightly Cashmere it is.
You like?
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