Monday, December 22, 2008

Gay Paris


It is true, our hats lead far more interesting lives then we do. Vicariously we travel with them. It is December 22nd, the second to last day of shipping hats for the holidays. I pray everyone gets the Golightly they dreamed of. Go UPS, GO, GO!

Thursday, November 27, 2008

Giving Thanks



Announcing an official Thanksgiving snowfall in Northern New Mexico. I am feeling thanks for the quiet energy and happy mood it brings. The properties of snow are simply joyous. Tonight's good grace is light and fluffy with big, dry flakes. And not so cold. There were seven of us at today's Thanksgiving. A rotisserie turkey and lots of laughter. A good time was had by all.

Wednesday, November 19, 2008

Golightly and New York



Golightly loves New York. It is the city that calls us the most and provides us daily inspiration for making hats. Indeed, three out of five people who ring into our Taos studio live there. Most of our NYC callers have seen our ad with the little hat illustration in the pages of The New Yorker. On the phone, we mentally note apartment locations in relation to our own favorite address, 215 West 88th Street, home to friends who graciously let us stay when we come to New York on cashmere business.

We visited there in March one year and were pleased at the bitter cold that punctuated our week in the city. On an especially cold day, we met with our advertising rep at The New Yorker. The timing was perfect as we just happened to be there as many workers, faces flushed with cold, returned to their desks after lunch. As we were introduced around, our suitcase of cashmere hats, scarves and arm warmers became the center of attention. After selling a few hats from our rep’s desk, we walked the halls and in less than an hour sold most of the contents of the suitcase. We also had an unexpected visit with the publisher, Louis Cona, whom everyone called Lou. He warmly invited us to conduct a more formal sales event for the people who work at The New Yorker as well as the entire Condè Nast building, which we did on another trip to NYC, and it was wonderful. Lou has a Golightly Cashmere Watch Cap in black.

New York is still calling, despite the deep freeze around its financial heart. And we're grateful. We’re thankful that our business of making and selling the finest cashmere hats in the world is recognized as worthy of New York's ever-discerning dollars. We are thankful we are known for quality above luxury, function above style, although all of those attributes are built into every Golightly product. Our thick warm hat will outlast a closet of the newest, most technologically-forward winter gear. And we're grateful the reason is so simple: there will never be a warmer, better fiber than cashmere. And never a better NYC winter hat than the Golightly Cashmere Watch Cap.

Thank you, New York. Talk to you soon!

Thursday, July 17, 2008

Lellow

The color Lellow, says Rohnin the 4-year-old, is this year's best. He is mine and his preference for Double L's is the star of my eye. How about a gold cape in cashmere for the little genius? Lellow it is in 2008.

Golovelily

People often ask if the name Golightly is derived from a one Miss Holly Golightly of Breakfast at Tiffany’s. Surely, they say, the timeless Audrey is the inspiration here. Or is it the brilliant Capote? My answer is that “Golightly” is a slant toward the latter and a nod to the former but ultimately, a cheer for the cashmere goods we make and the company we are.
In naming ourselves, I was following the inspiration of the ever-so-odd but somehow perfect name, The Vermont Bird Company. But really, what does cashmere have to do with birds? I thought we should be more specific and descriptive and made numerous logos of the name, “Heavy Cashmere.” Somehow, though, (duh), it seemed too “heavy” a name. So, I thought of the most pleasing consonants and syllabic combinations known to language. I wanted a mantra worth remembering.
Arguably, I thought, Hallelujiah is a superior word. When your lips together with your breath move to pronounce Hal-le-lu-jiah, the exercise is naturally yogic, drawing from the lower diaphram to push the H’s and Ls out। Saying Hal-le-lu-jiah is actually good for your health. It clearly does not have the same reasonance or spiritual effect as, say, the word “doorknob.” I thought of the double l’ed words like Lilac, Lily, Lolly, Lovely, Likely, and, lastly: Lightly. Together with “Go,” the word “Golightly” assumes a sound and meaning worth something. So there we have it. Golightly Cashmere it is.

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